On Monday July 8, the Cowork SCL room of the School of Communications was the venue for the conversation “How to disseminate knowledge in science for the benefit of the people of Chile”, an activity organized by the Vice-Rector for Research, which brought together scientists and communicators, to talk about how to bring science to people.
Joe Palca, famed correspondent for National Public Radio, visited Chile and participated in the conversation “How to spread knowledge in science for the benefit of the people of Chile”, in which Nicolás Luco, a long-time science and technology journalist, also participated. Nélida Pohl, science communicator specialized in biological and physical sciences and president of the Chilean Association of Scientific Journalists, and Daniel Hurtado, academic of the UC Engineering School and researcher of the Millennium Nucleus Cardio MR.
The conversation was moderated by the academic of the UC Claudia Montero Communication School, and was attended by around 60 people, among them Pedro Bouchon, Vice-Rector of Research UC and Eduardo Arriagada, Dean of the UC Communications School.
Among the topics that were discussed was the importance of science being available to all audiences. “There is no such thing as the general public, communication in science should recognize the existence of multiple audiences,” said Nelida Pohl, who also emphasized the importance of learning to communicate: “Not all are natural communicators, we can train,” he explained.
For his part, Daniel Hurtado said it is essential that scientists and journalists dialogue. He also pointed out the relevance of the public to whom the information is directed: “we should talk to everyone, not only scientists and those interested in science. We should speak in a language that allows us to be on the front page, not just in a secondary section. ”
Joe Palca shared points of view with his panel members, and clearly defined the objective of his work: “My job is not to tell people that science is good, it is to communicate about science”. Like the other speakers, he emphasized the importance of knowing how to communicate on these issues: “Scientists must stop being scientists when they communicate”. In addition, Palca and the other exhibitors highlighted the importance of connecting with the topic that will be transmitted. “Scientists are passionate and love what they do, it is important to find the emotional connection with what is going to be said”, emphasized Nelida Pohl, to which Daniel Hurtado added: “Scientists are also people, we must start communicating that” .
After an hour and a half of presentations, conversation and questions from the attendees, this discussion was finalized and laid the foundations for an important reflection on how to communicate science, a topic that crosses audiences of all ages and interests.
Information: Comunicaciones UC